SEO matters because 80% of families start their home care search online. Here’s how to optimize your agency’s website and visibility:
Local SEO Priorities
- Claim and optimize Google Business Profile
- Include city/service area in page titles and headers
- Add location-specific content for each service area
- Build local citations (directories, Chamber of Commerce)
- Get reviews on Google and care directories
Website Optimization Checklist
- Technical
- Mobile-friendly design
- Fast loading speed (under 3 seconds)
- Secure (HTTPS)
- XML sitemap
- Content
- Service pages for each care type
- Location-specific landing pages
- Care resources/blog
- Clear CTAs
- Staff/about page with photos
- Keywords to Target
- “[City] home care”
- “Home health care near me”
- “Senior care [City]”
- Specific services (“dementia care,” “overnight care”)
Why Join HomeCareList.org
While HomeCareList.org provides:
- Backlinks to your site (helps SEO)
- Additional online presence
- Referral opportunity
- Citation building
- Industry-specific directory listing
Remember: SEO takes time. Focus on creating helpful content for families while implementing these technical optimizations consistently.
Need help optimizing your agency’s online presence? Schedule a HomeCareList.org consultation to discuss your digital marketing strategy.